Nurturing Design

Children being fussy eaters is a problem for many parents, and is a problem when it comes to family food waste. It has been shown that this can be partially due to the disconnect between consumers and food production, in that when a child is presented with say a head of broccoli, it is foreign to them and suspicious. 

I feel that great design should encourage and nurture positive behaviour, especially in regards to global environmental and food waste issues that are mainly caused by behaviour developed as a society over many years. Encouraging children to be more involved in growing and producing food familiarises them with a wide variety of food they may otherwise not wish to consume. This should be more available than it is, but sadly very few people have the ability to grow food with their children. Thus familiarisation may come about in other ways, though this is not the most ideal situation.

JUICEPEEL by Naoto Fukusawa are packages for juice products that resemble the colour and texture of their contents to the extreme. Made using simulated plastic, which is used in creating fake fruits for display and toy fruits, these products have been somehow moulded into impeccable geometrical shapes as one would expect of a juice box.


Possibly the most impressive of the boxes made, the strawberry texture pictured above is both novel and ingenious, especially for children. Linking what is generally considered a product far removed from its roots back to the fruits that made it familiarises children with the odd textures and appearances of fruits that can sometimes be off-putting. It has been proven in many cases that the more a child sees of the growth and preparation of food in their meals, the more likely they are to try and enjoy it. Thus, there is a possibility in this case to encourage children to eat fruits peculiar in form and texture, such as kiwis.

Familiarisation in this fashion can help children understand where food comes from, as many of them may consume juices or other foods without understanding that the source is that horrible fruit they would never touch in its natural form. Ideally, everyone could grow their own fruit and veg alongside their children, but time, space and money constraints mean that this isn’t always possible.

Not many products tackle this issue, but programmes and a growing understanding of the benefits of growing your own food mean that in the future this may be less of an issue. Nurturing this growing trend could make a huge impact on the future of global food waste, which in turn could greatly reduce damage to the environment due to overproduction, processing and disposal.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s